Do you have any good examples of tech that was immediately embraced without any prior examples or failures to monetize? I'm having trouble thinking of any.
DVD, then. Although that's sort of cheating since it's such a natural evolution from CDs -- it was clearly better than VHS and it didn't take any convincing for people to adopt them.
(you'll probably point to DIVX but that was an experiment with a terrible business model, not a technological failure)