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The product itself is fine, I have no strong opinions on it. But what a hell of a disappointing unveiling.

Take down the store and website for a few minutes, boot it back up, boom. That's it. They couldn't even bother with a keynote or a livestream or something.

For their flagship laptop receiving a substantial update after six years. Okay.



There is apparently an in-person event that is not livestreamed. https://www.tomsguide.com/news/live/apple-touchscreen-macboo...

That's cold comfort, unless the influencers were meant to livestream it themselves… which I still don't particularly like, but it's something?

Makes sense this event is in LA- this this is designed to be a mobile media creation device. Most users don't care about most of the features that are highlighted in the press release, but someone creating any sort of visual media would.



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