Yes, and because typists and secretaries were predominately women, it was not as uncommon as one might imagine for male executives to eschew personal computers based on their perception of gender roles.
There's a great anecdote about that in the book _Dealers of Lightning_, where the Xerox execs were indifferent to a demo of the Star personal computer but their wives were ecstatic about it.
I like to call it “keyboard cooties.”