Meh. Chess exists to entertain the players. Coding exists to solve problems. I see way too often the programmers think it’s all about the coder and the code. Solve the problem. Don’t write code at all to do that if you can (AI generated or otherwise).
Yeah, it's about incentives. Software development is about solving business problems, but sometimes the solution is "use this thing that already exists instead of paying me to build it."
Similarly, the incentive is to design it so you will need to spend 10 years working on it, instead of 10 hours.